Cross-posted to Zolo Labs.
The start of a new project is always exciting… there’s the anticipation of awesomeness that can make one giddy 🙂 It’s the potential of the idea, the opportunity of the clean slate, the possibility of applying all learnings to date, and the hope of doing things right.
Of course, a business is more than just the product. Somewhere, there’s got to be money involved. And for that, there have to be people who get enough value that they actually pay you. And that you can take in more than you spend to provide the service…
Here’s the thing, though: if your product is in a “new” space (hasn’t everything that could be invented, already been invented?), then how do you know if you’re building something anyone cares about? This is where the minimum viable product (the much talked about MVP) comes in: the idea is that you build just enough for your early users to try out the product and give you critical feedback that would help you understand the market and its needs. Obviously, these early adopters are not the majority, so the data gathered needs to be adjusted accordingly.
So far, so good – the MVP approach looks really good for new products. For Zolodeck, for instance, we came up with what we thought was a fairly thinly sliced product. What we didn’t count on was that since Zolodeck is still a nights and weekends project (a labor of love, if you will), we don’t quite have enough time to build the MVP of our dreams. So we’re now building a minimum MVP. We’re calling it, wait for it… an MMVP.
Given that we’re so resource constrained right now, Lean ideas really help. And the MMVP takes this to an extreme – we have to choose just those 1-2 things (maybe just 1 thing) that are the most important to test right now. We really need to think through prioritization of our feature road-map, and decide what to build next. The prioritization needs to take into account everything we can think of – product/market fit, business and technical risks, and so on.
We’ll post updates here as we make progress. For now, we’re hoping to get something into the hands of our first dozen users in the next couple of weeks. Stay tuned!