Metrics Driven Product Design

Cross-posted to Zolo Labs.

I’ve had some downtime from work recently, and have been working on a side project with a friend. (Isn’t that what vacations are for?) We’re calling it Zolodeck. One of the first things we did is decide that we want this to be driven completely by future users. So this is an experiment in user-driven product design, you might say.

Technically, we’re tracking everything that a user can do. This data gets fed into our data-digester. Yes, that’s the technical term. And out comes Insight. The idea is to use these insights to decide how to evolve the project.

We’re looking at several ways in which we can get the infrastructure to support all this, including building out our own. I know it will be a complete distraction from the goal of the project, so I’m certain we won’t go down that route. We’re still evaluating what we’ll end up with, so stay tuned on that. We do want to document our experiment here, so this notion of “metrics driven product design” should be a recurrent theme on this blog.

BTW, we’ll also add convenient text-boxes that users can use to drop us notes (mostly appreciative suggestions, but also hate-mail if they choose 🙂 ).