The Power of Habits

I just finished reading The Power of Habit: Why We Do What We Do in Life and Business.

It’s a great book. It has three parts – about us as individuals and our “habit loops”, about the organizations and communities we live in and how habits affect them, and finally about how our habits affect the societies we live in.

While a big part of the book explained that habits are hackable (as in, by understanding the habit loop, we can influence our habits), the most interesting part to me was about how product development can be improved from this understanding. All good products become habits – think about this and about all your favorite products.

I think this is an important take away for startups – the trick is to crack the habit loop for the product you’re building. If you can make your product a habit of your users, you’re golden.